Why Buy Things You Only Use Once? Enter the Subscription Economy | Kevin Kelly

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Could you imagine owning nothing? Depending on your stance on the concept of ownership, Kevin Kelly has a either a startling window into the future or an idea that will make your head spin. Take the so-called «sharing economy» and apply it to all the objects in your house. Would you join a Netflix for kitchen appliances, or would you rather spend $200 a pop on something you’ll use once a year? Would you subscribe to a camping equipment provider paying maybe $35 a month or would you rather spend a grand on a tent you’ll use two to three nights in the summer? Kelly’s sharing idea isn’t new (Uber, the aforementioned Netflix, AirBnB, the list goes on) but applied to the very objects that are probably surrounding you right now, it sure makes a ton of sense. «Imagine owning next to nothing,» Kelly says in our interview. For the collectors and materially motivated amongst us… that might be difficult concept to swallow.

Read more at BigThink.com: http://bigthink.com/videos/kevin-kell…

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